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Book Launch Grand Tour Draws Crowds, Sells Out of Books

Last week’s book launch grand tour for the long anticipated “Chinese Institutions’ Definitive Guide To USA Commercial Real Estate” kicked off on April 19 in New York City. The over 300 page hardcover was a collaboration led by Ben Briggs of Briggs Freeman Sotheby’s International Realty, who has lived in China over 11 years. Following the Manhattan grand opening, several of the book’s co-authors toured Boston, Washington DC, Miami, Dallas and Fort Worth, and with Atlanta and Seattle still to follow.

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Above (from left to right): Co-authors in Manhattan… Dean Jones, CEO of Realogics Sotheby’s International Realty, Seattle, Larry Rideout, Chairman of Gibson Sotheby’s International Realty, Boston, Jenny Pruitt, CEO of Atlanta Fine Homes Sotheby’s International Realty, Nikki Field, Senior Global Real Estate Advisor at Sotheby’s International Realty, Manhattan, Ben Briggs, Executive VP at Briggs Freeman Sotheby’s International Realty, Dallas-Fort Worth, Christine Petersen, General Manager of Daniel Gale Sotheby’s International Realty, Long Island and Mark Lowham, CEO of TTR Sotheby’s International Realty, Washington DC

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Picture above: book signing at New York kick off event

Nearly 200 guests attended the New York kick off event at 212 Fifth Avenue, a super-luxury Neo-Medieval high-rise residence represented by Sotheby’s International Realty. The guests included top real estate developers, brokers, , bankers, investors and leading members of the Chinese business community. Some notable guests were Kathy Korte, Sotheby’s International Realty, Philip White, President and CEO of Sotheby’s International Realty Affiliates, and Kathy Kaye, President of Sotheby’s International Realty Development. More than 15 members of the press attended including the Wall Street Journal, The Real Deal, Avenue, Quest and China Daily.

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Picture above: Boston book launch event, from left to right: Dean Jones, Larry Rideout and Ben Briggs

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Picture above: Washington DC book launch event, from left to right: Ben Briggs, Nicole Rideout, Christine Petersen and Mark Lowham

The Miami book release event was held at the Asian Real Estate Association of America (AREAA) Global Luxury Summit, where people were lining up to get signatures from the book co-authors. The books quickly ran out in Miami due to the overwhelming amount of interest.

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Picture above: At the AREAA national conference in Miami, attendees lived up to get a book signed, but we ran out of books.

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Picture above: Ben introduced the new book at the AREAA national conference April 22.

Just two weeks ago, US President Donald Trump and Chinese President Xi Jinping had their first in-person meeting in South Florida. Chinese investment in Florida real estate has been increasing over the past years, with a 62.5% annual increase in Florida real estate inquiries in 2016, according to Juwai.

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Picture above: Chinese President Xi Jinping and US President Donald Trump

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Picture above: Jim Park, President of AREAA and Dean Jones, one of the co-authors of the book

On April 24, the Dallas book launch welcomed over 100 VIP guests, including US-China Chamber of Commerce members, real estate investors and professionals. The Dallas Business Journal and China Daily covered the event.

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Above (from left to right): Co-authors in Dallas… Tom Tong, International Partner of Locke Lord LLP, Viking Tao, Director of Kane Russell Coleman Logan PC, Ben Briggs, Executive VP at Briggs Freeman Sotheby’s International Realty, and Catherine Hu, Financial Analyst of Briggs Freeman Sotheby’s International Realty

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Above (from left to right): Ben Briggs, Executive VP of Briggs Freeman Sotheby’s International Realty, Cathy Wong, Senior International Real Estate Advisor of Briggs Freeman Sotheby’s International Realty, Vip Vipperman, Senior International Real Estate Advisor of Briggs Freeman Sotheby’s International Realty

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Above (from left to right): Jane Li, president of the US-China Chamber of Commerce of Dallas, Viking Tao and Ben Briggs

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Picture Above: Panel discussion at Fort Worth book launch

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Picture above: A true Texas cowboy joined the book release event! Chinese have been buying up Texas ranches.

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Above: The Real Deal. Ben with Greenland USA CEO Mr. Hu Gang at The Real Deal Shanghai event.

About the Book

Ben Briggs, Executive Vice President of International Business for Briggs Freeman Sotheby’s International Realty, has lived in China for over 11 years and led the effort compiling an expert guide for Chinese investors interested in US real estate.

According to the National Association of Realtors, the Chinese are buying $27.3 billion of US real estate in 2016. Ben Briggs is based in China serving investors eager to diversify capital into overseas real estate. This year, Ben & his team are helping their extensive list of institutional and HNW investors close around $300 million in real estate asset


Entitled “Chinese Institutions’ Definitive Guide to USA Commercial Real Estate”, the book is set to be published by one of Beijing’s top business publishers by the end of 2016 with chapters including, Why Purchase US Real Estate, Important International Tax Issues, Single-Family Investment, Closing the Deal, and more. The book includes chapters highlighting markets and submarkets in each of America’s top gateway cities, written by local real estate CEOs and top brokers that work alongside Briggs. Briggs’ colleague and Financial Analyst for Briggs Freeman Sotheby’s International Realty, Catherine Hu, co-authored the book bringing much depth and wisdom to intricate details helping understand various asset classes of US real estate and relay that to the Chinese readers. Top US-China legal experts are also helping pen chapters on optimizing tax structures and negotiating joint venture partnerships.

“Chinese Institutions’ Definitive Guide to USA Commercial Real Estate” is now available on Amazon.


Photo credit (for the first three photos in this article): @Jill Lotenberg, IG/Twitter handles/tagging: @fotoho, @jillphotography

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